Entries by Wouter Kirstein

Design Should Take 5 Days. Not 5 Months.

Most startups don’t fail because of bad ideas.They fail because they move too slow. Somewhere along the way, design became this long, expensive, overthought process. Workshops. Decks. Endless revisions. Everyone in the room. No decisions being made. And while all of that is happening… nothing is shipping. That’s the real problem. Speed Is Not the […]