The impact of a small bad experience

So yesterday I experienced an amazing real-world UX case of…
May 19, 2026/by Wouter Kirstein

Getting UX on too late!

Not hiring a designer is one of the most expensive cost-saving…
May 15, 2026/by Wouter Kirstein

Japanese Oil fryer power adapters make better laptop chargers.

Years ago in the early 2000s Apple changed my view on design…
May 14, 2026/by Wouter Kirstein

End of runway… Now you fly!

Sitting in the morning, designing and planning my latest app,…
May 13, 2026/by Wouter Kirstein

Mind The Gap

Building the wrong thing.



For the product owner — wasted…
May 11, 2026/by Wouter Kirstein

Why your team being stuck is a design problem

There's a specific kind of stuck that kills startups. Not the…
May 4, 2026/by Wouter Kirstein